Bright*Sun is designed to help find diamonds in the rough - deals that would otherwise be off investors’ radars.
To do this, the tool consumes tremendous amounts of data. News, company databases, information from incubators and university labs, and many more data sources are used as inputs into an algorithm that recommends investment ideas based on an investor’s specific criteria.
Bright*Sun helps VCs keep track of companies as they grow. Changes in the news, in company headcount, Alexa ranking, app store traction, are important data points that are surfaced.
A VC gets a useful picture of how their portfolio companies are growing, how interesting potential investments are growing as well as changes in the competition’s portfolio.