Privacy Policy
Last Updated: January 2026
Bright Sun Group ("we," "us," "our," or "Company") operates brightsungroup.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Website includes:
- Personal Data: Name, email address, phone number, and other identifiable information you voluntarily provide
- Technical Data: IP address, browser type, operating system, referring URLs, and pages visited
- Cookie Data: Information stored through cookies and similar tracking technologies
- Usage Data: Information about how you interact with our Website, including clickstream data and time spent on pages
- Device Data: Device type, unique device identifiers, and device settings
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve the Website and its functionality
- To analyze website traffic and user behaviour through analytics tools
- To track affiliate commissions and referral activity
- To personalize your experience and deliver relevant content
- To send promotional emails and marketing communications (where you have consented)
- To comply with legal obligations and enforce our terms of service
- To detect, prevent, and address fraud or security issues
Cookie Policy
We use cookies and similar tracking technologies to enhance your experience on our Website. Types of cookies we use include:
- Essential Cookies: Required for basic website functionality
- Analytics Cookies: Track user behaviour and website performance (e.g., Google Analytics)
- Affiliate Tracking Cookies: Monitor referrals and affiliate conversions
- Marketing Cookies: Deliver targeted advertising and track marketing effectiveness
You can control cookies through your browser settings and opt-out of certain tracking by adjusting your preferences. Note that disabling cookies may affect Website functionality. You may also opt-out of analytics tracking using available tools and opt-out mechanisms provided by third-party services.
Third-Party Links
Our Website contains links to third-party websites, including online casinos, betting operators, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. We recommend reviewing the privacy policies of any third-party sites before providing personal information. Your use of third-party websites is governed by their respective terms and privacy policies, not ours.
Your Rights
Under UK and EU data protection law (including the UK GDPR and Data Protection Act 2018), you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you
- Right to Rectification: You may request correction of inaccurate personal data
- Right to Erasure: You may request deletion of your personal data (subject to legal exceptions)
- Right to Restrict Processing: You may request we limit how we use your data
- Right to Data Portability: You may request your data in a portable format
- Right to Object: You may object to certain types of processing, including marketing communications
- Right to Lodge a Complaint: You may lodge a complaint with the Information Commissioner's Office (ICO)
If you are a US resident, you may have rights under applicable state privacy laws (e.g., CCPA). To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Typically:
- Analytics and usage data is retained for up to 24 months
- Cookie data is retained according to individual cookie expiration dates
- Affiliate tracking data is retained for the duration of the affiliate relationship plus 7 years for accounting purposes
- Personal data provided via contact forms is retained for 3 years unless you request deletion
You may request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our privacy practices, please contact us:
Email: [email protected]
Website: brightsungroup.com
We will respond to all data subject requests within 30 days of receipt, or as otherwise required by applicable law.